Although Eastwood shot Breezy in only five weeks, finished three days early, and came in approximately $1 million under budget, Universal treated the finished film as a losing proposition almost immediately. Its New York opening on November 18, 1973, brought in only $16,099 over four weeks and five days. Following unfavorable early reviews and weak attendance, the studio shelved the picture rather than mounting a conventional national campaign. Eastwood later argued that Universal had effectively decided the film would fail before audiences had a fair chance to see it, claiming that it was under-promoted and sold in an uninteresting way.
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AI concept artworkArchive Record · 1970s
Universal Shelved Clint Eastwood’s Breezy After a Catastrophic Opening—and Rebuilt Its Release from Scratch
Breezy / 1970s
Although Eastwood shot Breezy in only five weeks, finished three days early, and came in approximately $1 million under budget, Universal treated the finished film as a losing proposition almost immediately. Its New York opening on November 18, 1973, brought in only $16,099 over four weeks and five days. Following unfavorable early reviews and weak attendance, the studio shelved the picture rather than mounting a conventional national campaign. Eastwood later argued that Universal had effectively decided the film would fail before audiences had a fair chance to see it, claiming that it was under-promoted and sold in an uninteresting way.
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