The backlash against Treasure Island Media escalated into formal exclusion from major LGBTQ adult-industry events. In July 2009, the company was reported to have been banned from participating in San Francisco's Folsom Street Fair and Dore Alley, as well as International Mr. Leather in Chicago. The bans reflected the continuing controversy surrounding the studio's deliberate production of bareback pornography and the fear that such material could normalize behavior associated with HIV transmission. Treasure Island Media had also repeatedly been excluded from consideration for many adult-industry awards and events, despite receiving substantial recognition elsewhere: in 2008, Morris won a Best Director Golden Dickie for "What I Can't See 2," which also won Best Video, while the company collected more awards than any other adult studio at that ceremony. Morris publicly dismissed the importance of the honors, saying, "Prizes are for kids. I'm a grown-up now," a remark that underscored the company's confrontational position toward mainstream industry approval.
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