What began as a picturesque pair of backlots acquired by Mary Pickford and Douglas Fairbanks on February 15, 1919, metastasized into one of the more protracted ownership and naming disputes of Hollywood's studio era. The site at Santa Monica Boulevard and Formosa Avenue—home to blockbusters such as Robin Hood (1922) and The Thief of Bagdad (1924)—served as a commercial hub for independent producers and was closely entwined with the founding of United Artists by Pickford, Fairbanks, Charlie Chaplin and D.W. Griffith. Samuel Goldwyn and Joseph Schenck, both major independent tenants and facility builders on the lot, never initially controlled the deed even as they poured money into modernizing the stages and support buildings. The legal tinderbox was lit when Schenck left United Artists in 1935 and effectively ceded his share to Goldwyn, while Fairbanks' 1939 death left his interest to Pickford. By 1940 Goldwyn had formally split from United Artists and began pressing to rebrand the property as the Samuel Goldwyn Studio despite his incomplete legal title. The dispute festered for years: public claims and private maneuverings gave way to litigation and, ultimately, a court-ordered auction in 1955. The result — James Mulvey, Goldwyn's trusted president and business confidant, outbid Pickford and the lot was formally transformed into Samuel Goldwyn Studio. The episode exposed the brittle intersection of celebrity ownership, deed law, and studio power in Hollywood's Golden Age: a story of who truly controls the means of production when star-producers, corporate tenants and charismatic moguls all stake rival claims. The fallout was long-lasting — the lot continued under the Goldwyn name for decades, producing and hosting landmark films like Wuthering Heights (1939) through West Side Story (1961), before Warner Bros. purchased the property in 1980 — but the auction remains a cautionary tale about informal control versus legal title in the studio system.
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