While working on The Great Mouse Detective (released 1986), Ron Clements took part in the infamous first “gong show” — a frantic pitching session instituted by newly installed Disney chairman Michael Eisner and studio boss Jeffrey Katzenberg that demanded just a handful of new ideas from the animation staff. Clements scraped a two-page treatment for Hans Christian Andersen’s The Little Mermaid out of a bookstore and presented it at that meeting, alongside a nascent idea for Treasure Planet. Both ideas were initially rebuffed: Katzenberg objected to Mermaid’s perceived similarity to the Ron Howard romantic-fantasy Splash (1984), and Eisner rejected Treasure Planet because Paramount was then pursuing a Treasure Island-inflected Star Trek sequel. The very next morning Katzenberg pulled Clements aside and asked him to expand the Mermaid treatment — a dramatic reversal that led to Clements and John Musker bringing Howard Ashman and Alan Menken on board and ultimately producing the 1989 release that is widely credited with reviving Disney feature animation. The episode is permanently instructive about how executive whims at the top of the Disney hierarchy could make-or-break projects overnight.
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