Maury M. Cohen (Invincible Pictures / Chesterfield & Invincible) / 1930s
Maury Cohen’s story is a textbook of how the Big Five studio system strangled — and then co‑opted — the scrappy independents of Poverty Row. In the early 1930s Cohen founded Invincible Pictures and immediately allied with George R. Batcheller’s Chesterfield Pictures as the inseparable “C and I,” operating on micro‑budgets (roughly $10,000 a picture), racing through shoots in days, splicing in stock footage and musical numbers to hit running times, and even leasing Universal’s sets and sound equipment under a 1933 production/distribution arrangement so their audible quality could punch above their financial weight. The same double‑feature boom that enriched neighborhood exhibitors during the Depression became the flashpoint: smaller firms like C and I deliberately targeted bargain programs, undercutting majors that initially fought against the two‑film bill but ultimately created their own B‑units when they began to lose business.
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