During the Great Depression, Maury M. Cohen’s Invincible Pictures and George R. Batcheller’s Chesterfield Pictures operated on the precarious margins of Hollywood, producing inexpensive features for roughly $10,000 and shooting them in only a few days. The companies shared personnel, rented studio facilities, recycled sets and stock footage, and used musical numbers to stretch short productions into marketable features. Their partnership—often called “C and I”—ultimately produced more than 100 films and helped launch directors Richard Thorpe and Charles Lamont. In 1933, a deal with Universal gave the small companies access to major-studio sets, cameras, recording equipment, and, crucially, better sound facilities, allowing them to compete more effectively with other low-budget producers.
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AI concept artworkArchive Record · 1930s
The Poverty Row Counterattack That Forced Hollywood to Embrace the Double Feature
Maury M. Cohen and Chesterfield-Invincible Pictures / 1930s
During the Great Depression, Maury M. Cohen’s Invincible Pictures and George R. Batcheller’s Chesterfield Pictures operated on the precarious margins of Hollywood, producing inexpensive features for roughly $10,000 and shooting them in only a few days. The companies shared personnel, rented studio facilities, recycled sets and stock footage, and used musical numbers to stretch short productions into marketable features. Their partnership—often called “C and I”—ultimately produced more than 100 films and helped launch directors Richard Thorpe and Charles Lamont. In 1933, a deal with Universal gave the small companies access to major-studio sets, cameras, recording equipment, and, crucially, better sound facilities, allowing them to compete more effectively with other low-budget producers.
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