By late 1936, Cohen was reportedly seeking to sell Invincible and move into production for a major studio. Within weeks he had reached agreements with Samuel J. Briskin and signed with RKO, effectively ending his direct control of Invincible. The company did not simply disappear: its remnants became part of the cluster of Poverty Row operations taken over by Herbert J. Yates and folded into the newly established Republic Pictures. Yates’s ambition was to combine enough low-budget companies, talent, equipment, and product to create a producer-distributor powerful enough to challenge the majors. Cohen’s first RKO production was Living on Love, originally titled Love in a Basement, directed by Lew Landers in 1937. His RKO contract lasted only about a year, illustrating how quickly an independent producer could lose his own company yet still find himself disposable inside a larger studio structure.
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AI concept artworkArchive Record · 1930s
How Invincible Pictures Was Absorbed Into Republic’s Low-Budget Empire
Maury M. Cohen, Invincible Pictures, and Republic Pictures / 1930s
By late 1936, Cohen was reportedly seeking to sell Invincible and move into production for a major studio. Within weeks he had reached agreements with Samuel J. Briskin and signed with RKO, effectively ending his direct control of Invincible. The company did not simply disappear: its remnants became part of the cluster of Poverty Row operations taken over by Herbert J. Yates and folded into the newly established Republic Pictures. Yates’s ambition was to combine enough low-budget companies, talent, equipment, and product to create a producer-distributor powerful enough to challenge the majors. Cohen’s first RKO production was Living on Love, originally titled Love in a Basement, directed by Lew Landers in 1937. His RKO contract lasted only about a year, illustrating how quickly an independent producer could lose his own company yet still find himself disposable inside a larger studio structure.
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