E.T. the Extra-Terrestrial / 1980s
Before E.T. became one of the most successful films in Hollywood history, Columbia Pictures effectively discarded it. In mid-1981, Steven Spielberg brought the project to Columbia after developing it from material connected to his abandoned alien thriller Night Skies. The studio had already invested nearly $1 million in development, including work on creature models by designer Rick Baker, but its own executives became convinced that the film was commercially unviable. Marvin Atonowsky, Columbia’s head of marketing and research development, believed the story would appeal mainly to very young children. John Veitch, president of worldwide productions, considered the script neither frightening enough nor sufficiently strong as a major theatrical property. Columbia chief executive Frank Price ultimately described the project as “a wimpy Walt Disney movie” and ordered it put into turnaround, meaning the studio would relinquish the film rather than continue financing it.
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