Golan believed The Apple would be his breakthrough into the American film industry, arriving at a moment when large-scale musicals still appeared commercially viable. He therefore chose the 1980 Montreal World Film Festival as the film’s opening showcase, where attendees were even given vinyl records containing music from the production. Instead of a triumphant launch, the screening became a public humiliation: the film received overwhelmingly hostile reactions, and some viewers threw the promotional records at the screen. Joss Ackland and other participants later recalled how devastated Golan was by the response. Catherine Mary Stewart said that after the festival he was so distraught that he considered killing himself by jumping from a hotel balcony, while Golan reportedly insisted, “It’s impossible that I’m so wrong about it.” The film went on to attract nearly universal derision and was nominated for Worst Picture at the 1980 Stinkers Bad Movie Awards, although it lost to Popeye.
Follow the sources
Status and citations are supplied by the archive. AI concept art is an interpretation, not historical evidence.