After production wrapped, 20th Century Fox allowed only two test screenings, in San Jose and Denver, before sending the film into release. Bogdanovich later recalled the San Jose preview as a “total disaster,” yet the studio pressed ahead and even pushed him to reshape the film around Burt Reynolds, whose star power was considered a major commercial asset. The version that ultimately premiered at the Fox lot on March 1, 1975, and opened at Radio City Music Hall on March 6 had never received a proper final preview. The rushed process left the director unable to correct structural and tonal problems before the public saw the movie.
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AI concept artworkArchive Record · 1970s
20th Century Fox Rushed Bogdanovich's Musical to Release—and Sent It Straight into a Critical Firestorm
At Long Last Love / 1970s
After production wrapped, 20th Century Fox allowed only two test screenings, in San Jose and Denver, before sending the film into release. Bogdanovich later recalled the San Jose preview as a “total disaster,” yet the studio pressed ahead and even pushed him to reshape the film around Burt Reynolds, whose star power was considered a major commercial asset. The version that ultimately premiered at the Fox lot on March 1, 1975, and opened at Radio City Music Hall on March 6 had never received a proper final preview. The rushed process left the director unable to correct structural and tonal problems before the public saw the movie.
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