After Warwick Films broke apart, Irving Allen acquired the rights to Donald Hamilton’s Matt Helm novels and developed a series of comic spy films starring Dean Martin: The Silencers and Murderers’ Row in 1966, The Ambushers in 1967, and The Wrecking Crew in 1969. To secure Martin, Allen did more than offer him a conventional acting salary; Martin was made a partner in the enterprise, allowing him to share substantially in the films’ financial returns. The arrangement produced a startling comparison within the mid-1960s spy boom. Martin reportedly earned more from The Silencers than Sean Connery earned for Thunderball, even though Connery was playing the era’s defining secret agent in a rapidly expanding international franchise. The disparity did not go unnoticed by Connery and helped illustrate how profit participation and ownership could be more lucrative than a star’s headline salary. Allen’s deal also reflected his new commercial philosophy: by 1967, he openly said he was no longer seeking prestige or favorable reviews and was primarily interested in putting the largest possible audiences into theaters.
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