The film began as a piece of aggressive Cannon Films salesmanship rather than a finished screenplay. Producer Pancho Kohner and director J. Lee Thompson had acquired the rights to R. Lance Hill's 1978 novel The Evil That Men Do, but Cannon chairman Menahem Golan balked at Kohner's estimate that the novel rights and screenplay would cost approximately $200,000. Although Golan still wanted to use Charles Bronson's star power to sell another action picture, he told Kohner to invent a new project and a fresh title before their scheduled trip to the Cannes Film Festival. Kohner arrived with the title 10 to Midnight and a promise of action, danger, and revenge, even though there was no completed script behind the sales pitch. After returning to Los Angeles, the filmmakers adopted William Roberts's existing screenplay Bloody Sunday and simply attached the Cannes-created title to it. The discarded novel project eventually became The Evil That Men Do after being financed separately by ITC Entertainment, while Cannon transformed an improvised marketing concept into a Bronson vehicle.
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