What began in 2007 as Robert Zemeckis's bid to reinvent animation became one of the most dramatic studio breakups of the digital era. In February 2007 Zemeckis and then‑Walt Disney Studios chairman Dick Cook announced a high‑profile plan to build a motion‑capture studio — ImageMovers Digital — to produce a slate of CGI/3‑D films that would marry Zemeckis's technical ambitions with Disney's distribution muscle. The company was positioned as a cutting‑edge division that would use performance capture as the basis for mainstream family and adult fare, with projects such as a motion‑capture remake of Yellow Submarine discussed publicly as late as August 2009.
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AI concept artworkArchive Record · 2000s
The Rise and Abrupt Collapse of ImageMovers Digital and the Mars Needs Moms Debacle
ImageMovers Digital / Robert Zemeckis / 2000s
What began in 2007 as Robert Zemeckis's bid to reinvent animation became one of the most dramatic studio breakups of the digital era. In February 2007 Zemeckis and then‑Walt Disney Studios chairman Dick Cook announced a high‑profile plan to build a motion‑capture studio — ImageMovers Digital — to produce a slate of CGI/3‑D films that would marry Zemeckis's technical ambitions with Disney's distribution muscle. The company was positioned as a cutting‑edge division that would use performance capture as the basis for mainstream family and adult fare, with projects such as a motion‑capture remake of Yellow Submarine discussed publicly as late as August 2009.
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