Cannon initially considered having executive Menahem Golan direct the sequel, but Charles Bronson insisted that Michael Winner return after directing the original Death Wish. Bronson's influence extended into casting and story decisions as well: he demanded that his wife, Jill Ireland, play Geri Nichols, the reporter who becomes Kersey's lover and moral opponent. Ireland had been offered the female lead in the first Death Wish, but Bronson had rejected the idea because he did not want his wife subjected to humiliation or sexual violence by the actors playing the muggers. When she was cast in the sequel, he again insisted that her character not be raped or killed. The arrangement illustrated the unusual leverage a major star could exercise within Cannon's low-budget, high-output production system. Bronson effectively helped determine the director, the female lead, and the limits of the screenplay's brutality toward his on-screen partner.
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