In what Reynolds later called the "stupidest mistake of my entire career," the actress walked away from her lucrative NBC television series in 1970 after a fight with the network over cigarette advertising. The premiere broadcast of her new weekly series ran a commercial for Pall Mall cigarettes; Reynolds, who had publicly refused to be associated with cigarette promotion—especially on a show she believed many children would watch—demanded the ad be banned from her series. NBC told her this was impossible under the commercial realities of network television. Reynolds resigned rather than compromise, estimating the decision cost her roughly $2 million in income. The episode is a striking example of the advertiser-driven authority networks wielded during television’s network era and of the personal costs performers paid when they clashed with that system. Ironically, public policy soon moved in her favor: by 1971 the Public Health Cigarette Smoking Act would ban radio and television cigarette ads, vindicating her ethical stand even as it left her financially and professionally hurt in the short term.
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