A Certain Sacrifice might have remained an obscure art-school production had Madonna not become famous. When the film was finally released in 1985, distributors marketed it aggressively as a forbidden glimpse of the singer’s pre-fame life. The videocassette carried a steep $49.95 retail price yet reportedly sold more than 50,000 copies during its first week; Billboard reported that Virgin Video, a joint venture of independent distributors, hoped to circulate more than one million copies by the end of the year. Critics argued that Madonna’s name—not the film’s notoriously poor sound, home-movie production values, or thin script—was responsible for the sales. Lewicki openly defended the commercialization, stating that he hoped the videocassette would make substantial money and insisting that he deserved the financial rewards because he had financed the project and cast Madonna before she was known.
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