After the appeals process the MPAA relented only after the filmmakers implemented several scene omissions and script edits, and Bliss was released domestically with an R rather than an NC-17. Those cuts had immediate practical and artistic consequences: the film opened on the weekend of June 6–8, 1997 to a modest $54,547 and ultimately grossed $294,064, numbers that reflected limited media attention and constrained distribution—common penalties for a title that had just fought, and lost some ground, with the ratings system. Critics also noted structural weaknesses in the film—Kevin Thomas of the Los Angeles Times criticized the writing and directorial choices—and one can trace how enforced excisions (especially in a movie that depended on sexual scenes to render character psychology) likely altered audience perception of character revelations and the therapy arc at the film's center. The Bliss affair is therefore a compact example from the 1990s of how the MPAA's rating power could compel creative compromises, affect critical reception and blunt the commercial prospects of a provocative independent debut.
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