Even after Eureka survived its troubled production, United Artists faced a second crisis over how to present it to the public. The Motion Picture Association of America initially awarded the film an X rating because of its graphic depiction of violence, particularly the murder of Jack McCann. In the film’s most brutal sequence, mobster Pete beats McCann in his bed with a wrench, burns him alive with a blowtorch, and then decapitates his corpse with a cleaver. Roeg defended the violence as an indictment of criminal brutality rather than an attempt to glamorize it, arguing that the sadistic killing was meant to show the ugliness of violence committed for profit and machismo. The X rating nevertheless made conventional American theatrical distribution difficult, especially for a $11 million prestige production that was already hard to classify. United Artists temporarily shelved the movie in the United States, unsure whether it should be sold as a thriller, an art film, a family saga, or an occult drama. The eventual American release began in Los Angeles in October 1984 through MGM/UA Classics and proceeded through scattered engagements in cities including Chicago, Portland, Houston, San Francisco, and New York. The delayed and limited rollout helped turn Eureka into a commercial catastrophe: it grossed only $123,572 against its budget, despite later developing a cult following and earning renewed critical respect as one of Roeg’s most ambitious films.
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