Finding a convincing department store for A Christmas Story's Santa scenes became a surprisingly important production problem. Director Bob Clark's location scouts reportedly searched approximately twenty cities, but many stores were unwilling to let a film crew disrupt their holiday displays and operations. The breakthrough came with Higbee's, a major department store in downtown Cleveland and an institution specific to northeastern Ohio. Higbee's vice president, Bruce Campbell, agreed to cooperate only on the condition that he be allowed to edit the screenplay's profanity. That demand gave a local retailer unusual leverage over a major motion picture: access to the store's recognizable Santa area and holiday window displays was valuable enough that the filmmakers accepted outside scrutiny of the dialogue. Higbee's ultimately hosted three scenes, including Ralphie's trip to see Santa, and its distinctive setting became one of the film's most memorable visual elements. The arrangement also helped preserve the film's regional flavor, since the fictional Hohman, Indiana, was modeled on Jean Shepherd's Hammond, while Cleveland supplied the authentic Midwestern department-store atmosphere that other locations had failed to provide.
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