The American Success Company began as an ambitious Larry Cohen script that spent years circulating through Hollywood's unstable financing machinery. Cohen originally imagined the film with Rock Hudson and Vanessa Redgrave, while Peter Sellers reportedly offered to make it for $100,000 shortly before The Return of the Pink Panther revived his commercial value. Cohen could not raise the money on Sellers's name at that moment, and Michael Caine also came close to starring before the writer ultimately sold the screenplay. The eventual production moved to Germany under director William Richert, with Jeff Bridges and Belinda Bauer, and was known during filming as The Ringer. Its foreign distribution rights generated enough money for Richert to resume work on his long-delayed thriller Winter Kills, making the modest comedy-drama an important piece of his personal financing strategy.
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