Chu Chu and the Philly Flash spent years trapped in Hollywood development hell before reaching the screen in a radically different form. In January 1974, lyricist Bob Merrill proposed the project to Columbia Pictures as a story about Chu Chu, a Puerto Rican prostitute, and Philly Flash, a Bowery wino who claimed to be a former baseball pitcher. A year later, the project was announced as a joint venture involving Raquel Welch Productions, Columbia, and Monroe Sachson Productions, with Welch attached to play Chu Chu and her then-boyfriend Ron Talsky set to produce. The arrangement began to unravel when Columbia reportedly became nervous about Talsky’s role as producer and said it was reevaluating the project. Columbia ultimately withdrew, followed by Welch, Sachson, and Merrill; Talsky was the only member of the original Welch-era package to remain connected to the eventual film, and even he was reduced to the far less powerful position of costume designer.
The project was rescued by Alan Arkin, who met producer Jay Weston by chance and agreed to star only if his wife, Barbara Dana, could rewrite the screenplay. Arkin and Weston then spent roughly seven years developing the movie, with Dana transforming the material into the ultimately gentler, down-and-out comedy starring Arkin and Carol Burnett. The production finally filmed in San Francisco and Los Angeles from August 20 through October 31, 1980, with Arkin’s children also appearing in the cast. Despite the long gestation and recognizable stars, the finished film was savaged by critics and became one of 1981’s notorious box-office failures: Rolling Stone listed it among the year’s biggest losers, reporting a $7 million budget and domestic rentals of less than $100,000. The film’s history illustrates how a project can survive the collapse of its original star, producer, studio, and writer package only to arrive years later as a costly commercial disaster.
Follow the sources
Status and citations are supplied by the archive. AI concept art is an interpretation, not historical evidence.