Cannon Films promoted Hercules with budget figures as high as $6 million, but production and pre-release reports placed the actual spending far lower, at roughly 3.5 to 5 billion Italian lire—approximately $2.5 to $3.5 million at the time. The financial limitations were visible in the finished spectacle. The animal costume used for the film’s bear fight had already appeared in Ator, the Fighting Eagle, while portions of the sequence were supplemented with stock footage from the 1976 film Grizzly. The collapse of King Minos’s palace was not newly staged either; it was lifted from the 1951 epic Quo Vadis. Despite these shortcuts, the production created roughly 400 effects shots under Armando Valcauda, who had worked with Cozzi on Starcrash. The film eventually earned about $11 million in North America, but MGM executive Frank Yablans rejected Cozzi’s claim that it had been a major success, calling it a hit mainly in comparison with Cannon’s other films supplied through MGM’s output arrangement.
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