Flash Gordon also provides a blunt example of the appearance policing built into big-budget filmmaking. Canadian model Dayle Haddon had originally been cast as Dale Arden, the heroine who accompanies Flash Gordon to Mongo, but producer Dino De Laurentiis replaced her after she arrived on set looking, in his words, “emaciated.” Melody Anderson was brought in instead and became the finished film's Dale. The episode was not a mysterious recasting or an audience-driven decision; it happened during production and reflected the producer's direct authority over an actor's physical presentation. In a film built around extravagant costumes, comic-book sexuality, and Danilo Donati's highly stylized designs, the incident showed how quickly a performer could lose a major role when a producer decided that her body no longer matched the visual fantasy being sold. Haddon had an established modeling career, but the replacement left Anderson permanently associated with the character.
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