The change in ownership at ITC left The Dark Crystal facing a delayed release and minimal advertising, despite the enormous labor invested in its puppets, sets, costumes, and visual design. Rather than allow the film to disappear through an indifferent distribution campaign, Jim Henson purchased the film rights from Robert Holmes à Court and financed its release with his own money. The decision amounted to Henson personally betting on a project that executives and preview audiences had found difficult to understand: a dark, serious fairy tale marketed through the family-friendly reputation of the Muppets, but containing dying creatures, essence extraction, sinister rituals, and an almost entirely nonhuman cast. The film ultimately opened in 858 North American theaters on December 17, 1982, placing third for its opening weekend. Although its initial reception was mixed and some parents objected to its darkness, Henson's gamble eventually paid off through the film's long afterlife as a cult classic.
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