When NBC premiered Born Innocent on September 10, 1974, it presented an unusually graphic account of a fourteen-year-old runaway's abuse inside a juvenile detention center. The film's subject matter was shocking not simply because it dealt with rape, institutional cruelty, and child abuse, but because it was broadcast as a major network television movie during hours when children could still be watching. Its advertising created an additional problem: the film appeared in The New York Times beside promotions for the family-oriented television program Born Free, a juxtaposition that University of Wisconsin–Milwaukee educator Elena Levine argued could have encouraged viewers to mistake Born Innocent for something suitable for the whole family. The movie became the highest-rated American television film of 1974, but its notoriety also helped provoke a new discussion about what the networks could show during prime time. The National Association of Broadcasters created a Family Viewing Hour policy the following year, and the controversy surrounding Born Innocent became part of the broader pressure that briefly made early-evening network programming subject to stricter content expectations.
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