In 1978, Universal, under executive Frank Price, obtained television-development rights to several Marvel characters, including Doctor Strange, the Hulk, Captain America, Namor the Sub-Mariner, and the Human Torch. The package illustrated how cautiously the networks handled comic-book fantasy before the modern superhero boom. The proposed Human Torch project was abandoned because Universal feared that younger viewers might imitate the character's signature ability by setting themselves on fire. Namor's project was also dropped, though for a less alarming reason: executives believed the underwater hero was too similar to the television series Man from Atlantis. The remaining properties were treated as safer bets. The Incredible Hulk became an ongoing series, Captain America was developed into two television movies, and Doctor Strange was made as a pilot film. The decision was not based on a production accident or a public scandal, but it shows the kind of liability anxiety and market calculation that shaped Golden Age and 1970s television development. Even a recognizable Marvel character could be discarded if executives believed the premise might encourage dangerous behavior or confuse audiences with an existing hit.
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