Dirty Dancing spent years trapped in development hell before Vestron Pictures took the enormous gamble of making it as the company’s first feature film. The project had originally been developed at Metro-Goldwyn-Mayer, but management changes put Eleanor Bergstein’s finished 1985 screenplay into turnaround, forcing her and producer Linda Gottlieb to shop it around repeatedly. Vestron eventually approved the film at only $5 million—less than half the average cost of a contemporary feature—and planned to treat it almost like an extended video-release experiment rather than a major theatrical event.
The studio’s confidence collapsed after production. When the rough cut was assembled, virtually nobody on the team liked it, and Vestron executives became convinced that the film was unmarketable. At a May 1987 screening for producer Aaron Russo, executive Mitchell Cannold later recalled that Russo watched the movie and responded, “Burn the negative, and collect the insurance.” Vestron planned to release the film in theaters for only one weekend before moving it into home video. Instead, the supposedly doomed picture opened in August 1987, earned more than $214 million worldwide, generated multi-platinum soundtrack albums, and became one of the decade’s defining sleeper hits.
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