Zicari carried his confrontational adult-film persona into professional wrestling when he and Tom Byron founded the XPW promotion in 1999. Appearing as owner and as the villainous manager Rob Black, he built a “Black Army” stable around figures including John Kronus, Terry Funk, Abdullah the Butcher, and Juventud Guerrera. XPW’s identity depended on shock value and the spectacle of Black as an outlaw promoter, but the company’s survival was tangled with the federal obscenity case against Extreme Associates. XPW folded in 2003 amid issues connected to the prosecution, and in 2004 Zicari sold the promotion’s footage to Xtreme Entertainment Group. The collapse showed how a criminal case against one branch of an entertainment empire could destabilize another: legal costs, reputational damage, and the disruption of Black’s business operations undermined a wrestling company that had been marketed around his notoriety. He later regained control of XPW in 2012 and relaunched it in 2021, demonstrating that the brand’s collapse was not quite its final death.
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