The film's American release initially looked like a favor that might never matter. Filmways acquired it at the 1981 American Film Market during a period of corporate upheaval after purchasing American International Pictures and unloading major titles including The Fan, Blade Runner, Halloween II, and Ragtime. Filmways president Robert Meyers had a prior business relationship with the film's sales representative and agreed to buy the picture if no stronger offer appeared; when no competing offer arrived, he honored the promise. The film was previewed in only Phoenix and Kansas City in July 1981, and the producers ordered just 90,000 pairs of polarized glasses. Audiences responded so strongly that the company had to expand the release rapidly, with reports of tens of thousands of glasses needed per theater and plans to open the film in roughly 200 additional cinemas within weeks. Hudson Printing Company in Manhattan put employees on overtime, eventually helping produce an order of five million disposable glasses. Although the initial business faded rather than becoming a sustained blockbuster, Comin' at Ya! helped trigger the early-1980s 3-D cycle, including Jaws 3-D, Amityville 3-D, Parasite, Spacehunter, and Friday the 13th Part III.
Follow the sources
Status and citations are supplied by the archive. AI concept art is an interpretation, not historical evidence.