In March 2007 Eddie Griffin turned up at Irwindale Speedway not as a stunt double but as a celebrity driver for a charity event tied to the car movie Redline — driving a highly coveted Ferrari Enzo owned by developer Daniel Sadek. During a practice run Griffin says he accidentally hit the gas instead of the brake and slammed the Enzo into a concrete barrier. The physical toll on Griffin was nil — he walked away unscratched — but the financial toll was dramatic: the $1.5 million supercar was badly damaged. The wreck instantly became tabloid fodder, with some reporters and observers peddling the idea that the crash had been a premeditated publicity stunt to generate buzz for the film. Griffin publicly objected to that narrative and criticized journalists who suggested the wreck was staged. The incident lived on as an example of celebrity-driven promotional risks, and remains one of the more notorious celebrity car crashes of the 2000s because it paired a megastar exotic car with a very public, avoidable driving error.
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AI concept artworkArchive Record · 2000s
The $1.5 Million Ferrari Enzo Wreck at Irwindale — Eddie Griffin’s High‑Speed Promotional Crash (March 2007)
Eddie Griffin / Redline promotion / 2000s
In March 2007 Eddie Griffin turned up at Irwindale Speedway not as a stunt double but as a celebrity driver for a charity event tied to the car movie Redline — driving a highly coveted Ferrari Enzo owned by developer Daniel Sadek. During a practice run Griffin says he accidentally hit the gas instead of the brake and slammed the Enzo into a concrete barrier. The physical toll on Griffin was nil — he walked away unscratched — but the financial toll was dramatic: the $1.5 million supercar was badly damaged. The wreck instantly became tabloid fodder, with some reporters and observers peddling the idea that the crash had been a premeditated publicity stunt to generate buzz for the film. Griffin publicly objected to that narrative and criticized journalists who suggested the wreck was staged. The incident lived on as an example of celebrity-driven promotional risks, and remains one of the more notorious celebrity car crashes of the 2000s because it paired a megastar exotic car with a very public, avoidable driving error.
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