In September 2009, Apple approved an iPhone application built around Sunny Leone, making it the first officially sanctioned iTunes application featuring a pornographic performer, according to the biographical account. The app reportedly contained non-nude photographs, selected videos, and a blog written by Leone rather than explicit sexual material. Its approval was striking because Apple's tightly controlled storefront was already known for policing adult content and controversial imagery, while Leone's identity was inseparable from the adult-entertainment industry. The experiment did not last: by February 2010, Apple had removed the application from the store. The episode became a small but revealing clash between the emerging app economy, corporate content standards, and the mainstreaming ambitions of adult-industry celebrities; it was not an urban legend, although the source does not specify the formal reason Apple gave for the removal.
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