Before The Adventurers opened conventionally, Paramount staged a publicity stunt so elaborate that the movie premiered in midair. On February 23, 1970, Trans World Airlines used the film as the in-flight entertainment for the first Boeing 747 Superjet flight between New York City and Los Angeles. The aircraft carried members of the cast as well as members of the press, allowing the studio to advertise the event as the first occasion on which a film and an airplane had premiered together. It was a fittingly extravagant launch for a production built around globe-spanning locations, luxury, revolution, and international spectacle.
The glamour of the airborne premiere quickly collided with the film's disastrous reception on the ground. A much longer 205-minute version was shown to test audiences shortly afterward, prompting Paramount to make emergency cuts before wide release. The contrast between the futuristic publicity event and the hostile reviews became part of the film's strange afterlife: a movie introduced as an aviation milestone was soon remembered as a spectacular critical failure. The 2005 DVD was also edited and re-rated PG, with substantial cuts to scenes involving the rape and killing of women, further altering the already heavily reworked picture.
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