Although the Wikipedia entry tersely notes that Cruise has been “an outspoken advocate for the Church of Scientology,” that advocacy erupted into one of the most notorious celebrity controversies of the 21st century in the mid-2000s. The sequence most people recall began in 2005: Cruise publicly and repeatedly attacked psychiatry and the use of psychiatric medication (famously criticizing Brooke Shields’ use of Paxil after the birth of her child), then made a wildly theatrical appearance on Oprah Winfrey’s couch in May 2005—leaping and exulting on the couch while professing his love for then‑partner Katie Holmes. The hours and days that followed were a storm of tabloid headlines, late‑night comedy roasts, and intense media scrutiny.
Insiders and studio executives later said the incidents damaged Cruise’s carefully managed A‑list image, creating a period in which the industry and parts of the public viewed him as unpredictable and doctrinaire. The backlash was not just gossip; studios and PR teams recalculated risk, the press grew hostile, and Cruise’s relationships with influential journalists and talk‑show hosts were strained. Over the subsequent years he rebuilt his reputation largely through spectacle—returning to the Mission: Impossible franchise and producing high‑profile blockbusters—but film historians still mark the 2005 Scientology flare‑up as a defining example of how a star’s private religious convictions, when made public in confrontational ways, can translate quickly into real career consequences and a long‑lasting alteration of public persona.
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