In a rare example of a major star turning down network-commercial pressure on ethical grounds, Debbie Reynolds publicly battled NBC in 1970 after discovering that the premiere of her television series carried a commercial for Pall Mall cigarettes. Reynolds, then one of television’s highest-paid female performers, told the network she would not allow cigarette advertising on a program she fronted—particularly because of the show's family audience. NBC replied that barring an entire category of national advertisers was impossible, and the standoff ended with Reynolds quitting the show after roughly a year on the air. She later estimated the principled resignation cost her approximately $2 million in income. The story is historically ironic: by 1971 the Public Health Cigarette Smoking Act would ban TV and radio cigarette ads entirely, vindicating her moral stance on timing though not undoing the professional and financial loss she endured at the time.
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