In June 2019 Scooter Braun’s holding company, Ithaca Holdings, acquired Big Machine Label Group — the label that controlled the master recordings of Taylor Swift’s first six studio albums. The deal, structured so that Big Machine founder Scott Borchetta remained as CEO and took a minority stake and board seat in Ithaca, immediately ignited a public firestorm: Swift loudly denounced the transfer of her masters to Braun, criticized Borchetta’s role in the sale, and announced plans to re‑record her early catalog. The acquisition touched raw nerves about artist control and the old‑school label model, because it transferred ownership of seminal recordings to a music executive who Swift and many fans viewed as an adversary.
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AI concept artworkArchive Record · 2010s–2020s
The Explosive 2019 Sale of Big Machine and the Years‑Long Feud Over Taylor Swift’s Masters
Ithaca Holdings / Scooter Braun / Taylor Swift / Big Machine Label Group / 2010s–2020s
In June 2019 Scooter Braun’s holding company, Ithaca Holdings, acquired Big Machine Label Group — the label that controlled the master recordings of Taylor Swift’s first six studio albums. The deal, structured so that Big Machine founder Scott Borchetta remained as CEO and took a minority stake and board seat in Ithaca, immediately ignited a public firestorm: Swift loudly denounced the transfer of her masters to Braun, criticized Borchetta’s role in the sale, and announced plans to re‑record her early catalog. The acquisition touched raw nerves about artist control and the old‑school label model, because it transferred ownership of seminal recordings to a music executive who Swift and many fans viewed as an adversary.
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