Basket Case's most famous publicity line—“This is the sickest movie ever made!”—looked like an explosive verdict from critic Rex Reed. In reality, the quotation originated in a highly opportunistic encounter. Reed had heard negative reports about the film and went to see it himself. After he emerged from the cinema, someone asked him what he thought; Reed gave the spontaneous response, unaware that the person questioning him was the film's director, Frank Henenlotter. The line was then used in promotional materials as though it were a formal printed review. Reed was initially furious when he discovered how his words had been repurposed, since the phrase had not appeared in a published critique and had been elicited by the filmmaker himself. He eventually relented and granted permission for its use, turning a potentially damaging publicity deception into one of the film's most memorable marketing hooks. The episode illustrates the inventive, sometimes ethically slippery tactics available to an underground horror production that lacked the advertising machinery of a conventional studio release.
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