Comic Book Confidential became a serious personal financial gamble for its director. Although the 1986 budget was estimated at $500,000, production delays pushed the cost to approximately $700,000, forcing Mann to assume $200,000 in debt. He borrowed $25,000 from Marvin Pludwinski and sold his equity in the project for an additional $25,000. The distribution aftermath was nearly as punishing: New Line Cinema, Miramax, and Ben Barenholtz withdrew after Mann sought a $350,000 advance, while Mann said HBO offered $500,000 but that he rejected it because he wanted a theatrical release. He eventually sold the rights to Cinecom Pictures for $80,000, only for Cinecom executive Ira Deutchman to leave the company about a week later and the distributor to later file for bankruptcy. The film opened in forty cities but earned only $37,344 in net theatrical revenue, producing a reported loss of $155,656 despite strong reviews and a Genie Award for Best Feature Length Documentary.
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