To promote Americathon, the film’s campaign turned its oil-starved, roller-skating future into a real-world endurance spectacle. In 1979, Ted Coombs roller-skated across the United States and then made the return trip, an extraordinary promotional journey designed to keep the satirical comedy in the public eye. The stunt was sufficiently unusual—and apparently documented well enough—to earn Coombs a place in the Guinness Book of World Records. Rather than relying only on conventional advertisements, Lorimar Records and the film’s publicity apparatus effectively transformed one of the movie’s eccentric transportation ideas into a national publicity event. The stunt remains one of the stranger pieces of Americathon’s short-lived promotional history, especially given that the film itself was savaged by critics such as Roger Ebert and Gene Siskel and quickly became difficult to find after its out-of-print VHS and laserdisc releases.
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