Within weeks of the RMS Titanic sinking, Jules Brulatour—then a power in East Coast film distribution and head of the Animated Weekly newsreel—produced and released one of the earliest and most brazen pieces of disaster cinema. Saved From the Titanic (released May 16, 1912) starred Dorothy Gibson, the Eclair studio actress who had actually survived the sinking; Brulatour also produced the Animated Weekly newsreel about the disaster (issue No. 7, April 22, 1912). The picture and the newsreel exemplified the ruthless, fast-turnaround instincts of early cinema entrepreneurs: an immediate repackaging of human tragedy into entertainment and publicity, with the producer romantically involved with his leading lady. That personal tie would explode into public scandal two years later when a 1913 automobile crash in which Gibson was driving killed a pedestrian and a court inquiry revealed the car belonged to Brulatour and that the actress was his mistress. The revelation ruptured Brulatour's marriage; his first wife initiated divorce proceedings that culminated in 1915. Brulatour and Gibson later married in July 1917—only to have that union declared invalid and dissolved amid jurisdictional divorce fights by 1919. The episode left Gibson humiliated and eventually exiled to Paris, and it exposed the ugly overlap of celebrity, commerce and private scandal in the film boomtowns of the 1910s.
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