Victor Adamson built his early western career around the name “Art Mix,” an obvious attempt to capitalize on the enormous box-office value of Fox star Tom Mix. The strategy worked until Fox and Tom Mix’s interests obtained a Los Angeles court restraining order preventing Adamson from using the name. Rather than abandon the identity that appeared on his posters and advertising, Adamson reportedly thumbed through the Los Angeles telephone directory until he found a real man named Arthur S. Mix. He approached the stranger and arranged to be legally adopted by him, allowing him to claim that “Art Mix” was not merely a stage name but a name connected to his legal identity. The arrangement reportedly cost Adamson ten percent of his earnings for several years. The episode captures the desperate legal improvisation of independent exhibitors and poverty-row producers, who often tried to manufacture the appearance of a famous franchise when they could not afford genuine stars or studio distribution.
Follow the sources
Status and citations are supplied by the archive. AI concept art is an interpretation, not historical evidence.