George Hamilton originally intended to make a film about a bronco rider who became a motorcycle daredevil, but after learning about Evel Knievel while interviewing stunt performers, he abandoned that project and pursued Knievel's much stranger real-life story. The first screenplay, written by Alan Caillou, failed to satisfy Hamilton, who turned to the young John Milius for help. Milius later recalled arriving at Hamilton's Palm Springs home, reading the script, deciding it was terrible, throwing it into the swimming pool, and beating it with an oar. Rather than merely supplying a few replacement lines for the $5,000 Hamilton had offered, Milius effectively wrote a new screenplay around Knievel's grandiose self-image as the 'last gladiator' of modern America. The rewrite became central to the film's tone: part biography, part outlaw fable, and part psychological portrait of a man who transformed his own publicity into a personal mythology. Milius also said that Knievel began adopting lines from the screenplay in real life, blurring the boundary between the character being dramatized and the persona Knievel presented to the public.
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