The film acquired an unusually chaotic afterlife because its copyright was not properly registered during the period surrounding its reissues. After Allied Artists released the picture in the United States in 1977, it was theatrically reissued in 1981 under the lurid title Holy Terror, with distributors prominently exploiting Brooke Shields's growing public profile even though her role had been filmed years earlier as her screen debut. Because of the copyright failure, the movie was subsequently treated as public-domain material and circulated widely through bargain home-video companies, often outside the control of director Alfred Sole or the original producers. This helped Alice, Sweet Alice become ubiquitous in horror-video catalogs while also producing inconsistent presentations and confusion over which title and version represented the authentic film. In 1997, Sole made minor editorial alterations and used the changed version to secure a new copyright, effectively reclaiming a measure of control over a movie that had spent years being commercially recycled. The episode is a genuine rights-and-distribution oddity, not a legend: a cult horror film was nearly swallowed by a technical copyright lapse before its director found a legal route to restore ownership of a variant version.
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