Sharon Oreck — the Los Angeles City College cinema student turned proprietor of O Pictures who produced more than 600 music videos between 1984 and 2000 and earned an Academy Award nomination (1985) and a Grammy nod (1991) — published a shockingly titled memoir in May 2010: Video Slut: How I Shoved Madonna Off an Olympic High Dive, Got Prince into a Pair of Tiny Purple Woolen Underpants, Ran Away from Michael Jackson's Dad, and Got a Waterfall to Flow Backward So I Could Bring Rock Videos to the Masses. The subtitle itself functions as a concentrated dossier of rock-video lore: physical stunts and wardrobe wrangling (Madonna and Prince), threats or intimidation at the edges of celebrity (the reference to Michael Jackson’s father), and the practical behind-the-scenes technical wizardry and on-set improvisation (reversing a waterfall) that defined big-budget clips of the MTV era. The book intentionally reads as an insider’s oral history — equal parts production diary, gossip, and survival manual — placing Oreck at the eye of a tornado of diva demands, risky shoot logistics, and the excesses that accompanied the explosion of music-video production in the 1980s and 1990s.
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