During the 2012 NBA Finals, adult-film performers Angelina Castro and Sara Jay used Twitter to make an outrageous publicity promise: if the Miami Heat won the championship, they would offer oral sex to Heat fans at a Miami nightclub. The Heat did win, transforming what might have been dismissed as internet provocation into a heavily publicized event. Castro and Jay created a website called TEAMBJNBA to distribute information, but the NBA responded with a cease-and-desist letter, forcing the site offline. The league’s intervention did not stop the women from holding the event, which became a striking example of how social media, adult entertainment, and professional sports could collide in the publicity-driven 2010s. Castro’s subsequent appearance on Radio Martí’s 1800 Online in September 2012 created another backlash: after she discussed her entry into the adult-film industry and how Cubans could enter the business, the interview was removed from the program’s website following public criticism.
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AI concept artworkArchive Record · 2010s
The Miami Heat Championship Promotion That Drew an NBA Cease-and-Desist
Angelina Castro and Sara Jay / 2010s
During the 2012 NBA Finals, adult-film performers Angelina Castro and Sara Jay used Twitter to make an outrageous publicity promise: if the Miami Heat won the championship, they would offer oral sex to Heat fans at a Miami nightclub. The Heat did win, transforming what might have been dismissed as internet provocation into a heavily publicized event. Castro and Jay created a website called TEAMBJNBA to distribute information, but the NBA responded with a cease-and-desist letter, forcing the site offline. The league’s intervention did not stop the women from holding the event, which became a striking example of how social media, adult entertainment, and professional sports could collide in the publicity-driven 2010s. Castro’s subsequent appearance on Radio Martí’s 1800 Online in September 2012 created another backlash: after she discussed her entry into the adult-film industry and how Cubans could enter the business, the interview was removed from the program’s website following public criticism.
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