When RKO Pictures discovered that the low-budget production was being promoted as The New King Kong, it filed a $1.5 million lawsuit against the company behind the film. The legal pressure triggered a sequence of increasingly desperate title changes: the picture was renamed Super Ape in June 1976 and then A*P*E on October 1. Its distributors also added the defensive tagline “Not to be confused with King Kong” to theatrical posters and the trailer, an almost comic acknowledgment that the film’s commercial strategy depended on the very association it was trying to deny. The filmmakers nevertheless continued to capitalize on the name in some overseas markets: the movie was released in South Korea as King Kong’s Great Counterattack and was reportedly marketed internationally under titles such as Super King Kong and King Kong Returns, although those latter claims are less firmly documented. The picture reached North American theaters in October 1976, only two months before De Laurentiis’s legitimate King Kong remake, preserving the appearance of a legal and publicity-driven race to cash in on the same monster-movie moment.
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