Les Blank’s 1980 documentary did not stop at showing garlic on the screen: Blank recommended that exhibitors place a toaster oven containing several heads of garlic at the back of the theater and switch it on without telling the audience. The intended effect was theatrical mischief by olfactory ambush. About halfway through the screening, the roasting garlic would gradually fill the auditorium, turning the documentary into a sensory experience and making viewers feel as though the food culture on screen had escaped into the room. The film premiered at the 1980 Berlin Film Festival and was filmed partly at California’s Gilroy Garlic Festival, making the aroma-enhancement especially appropriate to its subject. The stunt was an eccentric exhibition suggestion rather than a documented scandal, but it became one of the film’s most memorable pieces of lore. Garlic Is as Good as Ten Mothers was later preserved by the Academy Film Archive in 1999 and selected for the National Film Registry in 2004 for its cultural, historical, and aesthetic significance.
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AI concept artworkArchive Record · 1980s
The Secret Garlic-Toasting Gimmick Designed to Make Audiences Smell the Film
Garlic Is as Good as Ten Mothers / 1980s
Les Blank’s 1980 documentary did not stop at showing garlic on the screen: Blank recommended that exhibitors place a toaster oven containing several heads of garlic at the back of the theater and switch it on without telling the audience. The intended effect was theatrical mischief by olfactory ambush. About halfway through the screening, the roasting garlic would gradually fill the auditorium, turning the documentary into a sensory experience and making viewers feel as though the food culture on screen had escaped into the room. The film premiered at the 1980 Berlin Film Festival and was filmed partly at California’s Gilroy Garlic Festival, making the aroma-enhancement especially appropriate to its subject. The stunt was an eccentric exhibition suggestion rather than a documented scandal, but it became one of the film’s most memorable pieces of lore. Garlic Is as Good as Ten Mothers was later preserved by the Academy Film Archive in 1999 and selected for the National Film Registry in 2004 for its cultural, historical, and aesthetic significance.
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