When Seymour Borde & Associates reissued the 1971 collage-comedy Dynamite Chicken in 1982, the distributor deliberately rebuilt the marketing around Richard Pryor — whose new concert film Richard Pryor: Live on the Sunset Strip had just become a major hit — despite the fact that Pryor's actual contribution to the original film was roughly ten minutes of footage shot in 1969. The reissue's new trailer, poster, and ad copy strongly implied Pryor was the star of a fresh Pryor vehicle in order to sell theatre and drive-in bookings. Pryor reacted angrily, filing a $6 million lawsuit in Los Angeles Superior Court to halt distribution until the advertising was corrected. On November 13, 1982, a preliminary restraining order was issued against the distributors, and on December 2 Judge John Cole ruled in Pryor's favor, ordering the campaign be rewritten to reflect the comedian's limited role. The episode exposed the opportunistic side of reissue marketing — distributors packaging old films as new star-driven properties — and Pryor's litigation stands as a high-profile example of a performer successfully policing misleading promotional practices. Despite the court victory forcing corrected theatrical ads, subsequent home-video and later releases frequently recentered Pryor as the film's primary attraction, ensuring the dispute's legacy as a tussle over billing, image exploitation, and the murky ethics of reissue publicity.
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