In 2009 a Folger's coffee commercial starring Matthew Alan (then credited as Matthew Gerbig in other early work) and actress Catherine Combs quietly entered the annual rotation of Christmastime advertising — but it was the audience reaction that turned the spot into a curious Hollywood footnote. Viewers latched on to what some perceived as an odd, flirtatious chemistry between the two performers, despite the ad presenting them in a family context. That ambiguity prompted a small but durable fan following and a wave of online chatter that read the commercial as more than a simple seasonal brand spot. The clip’s strange afterlife on the internet caught the attention of comics and late-night personalities; Daniel Tosh and Chelsea Handler both riffed on the ad, turning the perceived awkwardness into fodder for standup and television bits and amplifying its notoriety beyond the usual ad-weekend carryover.
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