Kong’s campaign to assemble a respectable cast was almost as unconventional as the film itself. To reach Martin Landau, she reportedly presented herself as an actor interested in attending his theater workshop, using the opportunity to get her script directly to him. Landau was impressed by her frankness and agreed to appear, joining veterans Dorothy Malone, José Ferrer, and Ruth Buzzi in a production financed by Kong’s husband, Bill Osco. Osco was attempting to move away from his earlier sexploitation work, including the 1974 film Flesh Gordon, yet The Being retained an eccentric exploitation aura. His involvement became especially strange on screen: the opening credits billed him as “Rexx Coltrane,” while the closing credits called him “Johnny Commander,” even though he played Detective Mortimer Lutz. The film premiered under the unrelated title Beauty and the Beast in Tucson in May 1981, was retitled The Being for its 1983 distribution, failed commercially, and ultimately survived as a small cult oddity rather than the prestige monster picture its budget and cast suggested.
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