When Boulevard Nights opened in 1979, Warner Bros. was already worried that its depiction of East Los Angeles street life could provoke the kind of trouble associated with The Warriors, another gang-centered film released that year. The studio and filmmakers repeatedly tried to distinguish the picture from a sensationalized gang movie, describing it instead as a family drama about brothers Raymond and Chuco Avila living inside a gang environment. Nevertheless, the boundary between screen violence and real-world audience reaction quickly became a problem. One week before release, Warner Bros. offered theater owners the option of hiring private security at the studio's expense. Although the studio said fewer than half a dozen theaters took up the offer, gang-related violence broke out during screenings at the Alhambra Theatre in San Francisco and at a drive-in in Ontario, California. Both venues ultimately pulled the film. The controversy damaged the picture commercially: its domestic rentals totaled only about $1.9 million, widely regarded as a box-office failure. Decades later, Danny De La Paz, who played the troubled Chuco, acknowledged that the movie had an unintended effect: while it was meant to show the destructive cycle of gang violence, some viewers treated its style and street world as something to imitate. He also recalled that cruising on East Los Angeles's Whittier Boulevard became so unruly after the film's release that authorities temporarily outlawed it, although the precise degree to which the movie caused that escalation remains difficult to measure.
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